Lecture 6 – Leveraging Social Media to Source Talent

Lecture 6 – Leveraging Social Media to Source Talent

Course Overview

This course focuses on utilizing social media platforms to identify and recruit potential candidates.
Key points to be covered include:

• Understanding Social Media Platforms: Overview of different social media platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Building a Strong Online Presence: Tips on how to create an attractive company profile and engaging content that appeals to talent.
• Identifying Potential Candidates: Techniques for searching and identifying suitable candidates through social media channels.
• Engagement Strategies: Methods for engaging with potential candidates and building relationships online.
• Utilizing Social Media Tools: Introduction to various tools and software that can aid in talent sourcing via social media.
• Measuring Success: Key metrics and analytics to track the effectiveness of social media recruitment efforts.

This session aims to equip participants with practical skills and strategies to effectively leverage social media for talent acquisition, enhancing their recruitment process and broadening their candidate pool.